Prosperous law firms recognize the marketing value of positive press. You can get it by contributing articles and guest columns, which business and legal publications welcome. Full calendars often prevent busy attorneys from taking on such tasks, though, so PR opportunities can be missed. Unless, of course, the firm hires a talented writer to do the job on a behind-the-scenes basis.

That's the essence of the legal ghostwriter concept. The topic, content, tone & style, and perspectives offered are those of the attorney. But the hard work of writing—and being quickly understood—falls to Law Ghost, which remains anonymous. To learn more about how this approach can augment your marketing efforts, read on.